![]() “Evolution rather than revolution” is how Bruno describes the last three years for Time Out. READ MORE: Time Out Digital’s CEO on driving growth at disruptive brands Evolution, disruption and the future of magazines “It’s a pity that London, the city that saw us born, is in our experience much more bureaucratic and complicated than other cities around the world which are asking us to be there,” he says.Įach market will house 20 restaurants, with Bruno expecting to turn a profit from these within the first 18 months. While plans to open a London Market have been postponed following issues with licensing, markets are set to open in New York, Chicago, Miami, Boston and Montreal. Time Out’s Lisbon market is the city’s most popular attraction with 3.6 million visitors last year. It’s an extension of content, not another venture, and an intrinsic part of what the Time Out of the present and future is.” And then I saw this new thing, Time Out Market, that I thought should be everywhere. “From my time at TripAdvisor, I had a view of digital and how it was working, and I could see a lot of things that we were not doing that we could do. You no longer need to have something showcasing something very specific. “In today’s world, with the internet and social, there are no gaps what you have is an overload of information and on top of that fake news, fake information. It was covering a gap in the market that was quite important, both politically and culturally,” Bruno says. “Time Out was counter-culture at a time when the mainstream media was only writing about mainstream things. But having lived in Chicago, Paris, New York, London, Madrid and Barcelona, Bruno’s extensive knowledge of cities and how to speak to a city audience earned him the chance to restore some of Time Out’s “past former glory,” which Bruno says it had lost. ![]() ![]() With no previous experience in publishing, Bruno might have been considered a risky choice to take the reins of a loss-making business, which Time Out continues to be. We are looking and feeling much more like a tech-enabled company as opposed to just a content company left alone in the big disruptive world Julio Bruno, Time Out We display that content digitally, in a market, in a magazine. So everything is content and everything has curation – whether that’s the journalists or chefs. The Time Out market where we serve food and drink is content articles and reviews are content an event is content. “I never look at as print or a publisher we are a brand and we are platform agnostic,” Bruno tells Marketing Week. But rather a “content powerhouse” and global media and entertainment business. Which is perhaps why boss Julio Bruno, who joined the publisher three years ago, is adamant that Time Out is absolutely not, despite what the majority of people might think, a magazine. ![]() Once a London-only counter-culture magazine, famous for its event listings and recommendations, it now publishes magazines in 39 countries all over the world – including New York, Istanbul, Dubai, Beijing and Lisbon – and operates online in 108 countries.Īnd, with the launch of Time Out Market in Lisbon in 2014 and with five more openings planned over the next 12 months, Time Out has grown into a brand that can be seen, heard, smelt and touched. It’s been 50 years since Time Out launched as a one-sheet pamphlet listing the hottest events taking place in the UK’s capital city.įrom the swinging 60s and punk-rock 70s, through to 80s disco and 90s Brit pop and grunge, Time Out has witnessed the birth and death of some of Britain’s most iconic eras – as well as being vocal on a number of political and cultural issues such as gay rights, racial equality and police harassment. ![]()
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