![]() ![]() The components are sold with all the required anti-rattle clips, plates, and accessories. The Duralast Gold range of brake components is designed to give braking performance similar to OE parts but at a much lower cost but delivering the same braking performance, dust pollution, noise, and vibration to the OE parts. They are similar in performance and durability to the factory-fitted parts and are designed for normal use. The standard Duralast range is the lowest priced and offers buyers an inexpensive alternative to OE brake parts. Five levels of quality and pricing are offered on their brake parts, namely: 1. Their brake parts are sold with a limited lifetime warranty that will give buyers the peace of mind that the parts will be replaced or refunded in the event of a product-related failure.ĪutoZone offers their brake parts in different levels of quality according to the good, better, best principle. The introduction of strict regulations on performance and eliminating asbestos pollution has been very effective in getting rid of the poor quality brake parts in the aftermarket.ĪutoZone has to protect its reputation and that of its brake parts by selecting only the best suppliers to bid for their sizeable demand. ![]() There are still some unscrupulous parts manufacturers trying to get their sub-standard parts into developed markets. Early damage to the reputation of aftermarket parts was done due to poor quality design copies and poor quality controls. ![]() They set themselves up for a fall! The high demand and lucrative parts market attracted the interest of aftermarket-only parts manufacturers. AC Delco was a parts manufacturer belonging to GM and supplied OE branded and aftermarket branded parts to the service and repair market.Ĭar manufacturers brazenly exploited their monopoly on the parts market and charged exorbitant prices for the branded parts. In the heyday of the automotive industry, companies like General Motors and Ford owned most of the upstream supply chain from lumber yards to refrigeration to supply all components required to build cars, except for tires. How Good Are AutoZone’s Duralast Branded Parts? Let’s look at some of the myths in the industry regarding the quality of aftermarket brands like Duralast. Duralast brake parts include rotors, pads, shoes, and related brake components that are very good and more affordable than the OE branded parts.ĪutoZone realized that consumers require different price options for service and replacement parts and have created a Good, Better, Best strategy in the branding of their Duralast brand. The average age of vehicles in the US exceeds eleven years making for a sizable aftermarket parts demand.ĪutoZone has developed a house brand named Duralast which sells exclusively through AutoZone distribution. The US’s service and replacement parts market are enormous, and OE branded parts are only a fraction of the total demand. Three performance factors were cited as the most important in choosing a battery: battery life, reserve capacity nd cold cranking amps (CCA).Īlso interesting to note is that the Diehard has the best warranty ( 36/100 ) and WalMart's Everstart the worst.just 36 month replacement with NO pro rated coverage.ĬR also commented on the fact that all battery prices have risen after staying stable for many years.īottom line is.choose the correct size battery for your use, your driving habits and always get the freshest battery possibe by checking the shippng codes on the battery case.Original Equipment parts manufacturers cannot justify the investment in technology and training to only supply the vehicle manufacturers. They noted that the much improved Diehard ratings resulted from improved specs and a switch of suppliers. Bosch was top rated in Group 35 with the Everstart Maxx 35N ranked second. In Group 24, the Interstate Mega-Tron Plus MTP-24 was ranked first with Diehard Gold ranked second. Moreover, Bosch, Duralast, Kirkland Signature, and NAPA models also performed well in certain categories."ĭieHard models are top rated in four of the six groups Consumers tested. "Many DieHard and Everstart batteries are recommended, for example, but others from those brnds scored no better than midpack in our tecting. Performance varies by size and model as indicated by their rather comprehensive tests. According to Consumers Reports November 2011 test of over 60 car batteries you shouldn't just buy just by brand. ![]()
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